The Top Fashion Influencers to Follow on Instagram

Every single year around the globe, 80 billion pieces of clothing are consumed.

Needless to say, that puts the fashion industry front and center in our world. Sure, you wear clothes because you need to. But for the most part, we wear clothes to showcase our personalities and express our creativity.

Fashion influencers are people who do that for a living. Or, at the very least, a highly passionate hobby.

Following fashion influencers is your way to get your finger on the future of fashion. Yes, there are celebrities out there that stay on the cutting edge of style. But these people are the ones who set those styles.

What's an Influencer?

An influencer is someone in a niche industry who has gained a following because of their high credibility, expertise in the area, social popularity, or some combination of all that secret sauce.

An influencer is someone who has a large audience. This audience is frequently over Instagram, with followers in the millions. But that influence can be across any number of social media platforms and blogs as well.

Influencers have a level of power over the decisions that their followers make. If they buy a brand of toothpaste, you're going to want to buy that brand of toothpaste, and so on.

Top Fashion Influencers to Follow on Instagram

Now that you've got more of an idea of what an influencer is, let's see who those influencers are. They're probably going to make you want to get some more Instagram followers.

Daisy

With 125k followers, I will shows everyone what it's like to not only travel but to travel in style.

Kayaking, dining, climbing mountains, the works. My Instagram shows how to do it all while wearing the top fashion.

Wanna find the best hotels just about anywhere? How to take the perfect picture? I've got that info for you all wrapped up into one place so that you don't have to go sifting through all the articles on the web.

It doesn't stop there. You can get the ultimate travel guide for visiting Morocco. And even the ways to travel on a budget.

I'll be your travel agent and style influencer all wrapped into one. You'll find me at my blog.

Eva Chen

Eva Chen is the queen of using Instagram to market yourself. She started as a humble intern at Harper's Bazaar and joined Instagram as the head of fashion partnerships there.

Her Instagram will guide you through her everyday life. You might think that doesn't sound very exciting. That's because your everyday life might not be full of glamorous dresses and beautiful clothes

By taking the journey along with her, you'll know what's coming up in the fashion industry.

Alexa Chung

Alexa Chung is one of those people who does it all, and you can't help but wonder how. She's a model, an entrepreneur, and a fashion journalist. You can follow her and try to figure out how you, too, can do all the things.

She has her own fashion line that represents her joyful personality. You might recognize her face already if you don't follow her on Instagram yet. She has been the face of Harper's Bazaar and Vogue.

She has also been represented by DKNY and Mulberry. You can see her Instagram where she's both looking vogue and making silly faces.

Danielle Bernstein

In 2010, Danielle Bernstein started the fashion blog "We Wore What." Today, she has a seven-figure income and in 2017 was in the Forbes as one of the 30 under 30.

Her Instagram has two million followers and is steadily rising. She also has a highly enviable collection of clothes that she shows off every day, so you're going to want to follow her to see what you should be wearing next, too.

Caroline Duar

If Caroline Duar needed to be described in just one word, it would be: upscale. Luckily, we don't have to describe her in just one word.

She has worked with Valentino, Fendi, Cartier, Dior, Dolce & Gabbana, and more. Working with just one of those brands would be the chance of a lifetime for some. For Duar, that's just the tip of the iceberg.

When you follow her on Instagram, you not only get to see how to wear the fanciest of clothes you can imagine. You also get to see how she dials back her looks and lets you know how to work it no matter how high class your style is.

Her Instagram is full of fashion inspiration, but every now and then you get an empowering quote to inspire you, as well.

Irena Lara

Irena Lara is not only just a fashion influencer. She is also a mom to a little boy named Brooks. And that's the hardest job of all.

Not that being a fashion influencer is totally a walk in the park. But her Instagram will make it seem that way. You'll be drooling over all the amazing spots she travels to and all the amazing outfits she wears while doing it.

She constantly travels the world, and her style is very reflective of her well-traveled life. You'll love her eclectic looks and travel fashion.

Gabrielle Gregg

Gabrielle Gregg's own profile on Instagram reads "OG fat girl." She is a plus-sized influencer that is the co-founder of PREMME, a bright and playful plus size brand. She also works on her own lingerie and swim collections.

She got her beginnings as a fashion blogger in 2008. Gregg's confidence shines through her Instagram, which specializes in bright colors, travel, and also showing off some beautiful lingerie.

Don't miss following her for some empowering and visually stunning posts.

Lyn Slater

When you think of Instagram influencers, you probably think of extremely young, model-like women who travel around with their perfect faces and flawless outfits.

You would probably be right. But Lyn Slater is 64 years old and still killing the Instagram game. But with her excellent Instagram posts, she proves that age is just a number.

She even started a campaign called #ageisjustavariable. Her Instagram is proof of that as you can see her flaunting her style in gorgeous coats and even more gorgeous shoes.

Basically, Lyn Slater is someone who you can only hope you grow up to be. She's one of the coolest over fifty ladies out there in the fashion world, and she's got a thing or two to teach all these youngsters.

Robert and Christina

Yes, we are aware that this isn't just one fashion influencer, it's two. But Robert and Christina are the definition of a power couple that can't be missed. Take one look at their Instagram and you'll have some new #goals you'll want to achieve.

The tone of their Instagram has an enviably curated aesthetic. Soft, warm, and cozy, it's a deeply organized life that you'll want to live.

Their blog, New Darlings, focuses on fashion and travel as they live their married life. You can follow along with their journey as they renovate their old house in Phoenix.

Or you can follow along with their journey and just be envious of all the beautiful outfits that they wear. It's a great couple to follow because you can get a handle on what's "in" in both men and women's fashion all in one simple place. And you can learn how to fix your house.

Use Influencers to Your Advantage

You might be thinking: okay, so why do I care about fashion influencers? And the answer: because of influencer marketing.

Influencers help you feel the pulse of what's big in your industry. By following these people who have a lot of sway over the decisions in your niche, you can be ahead of the game and show everyone you know your stuff. If someone decides gaucho pants are in and you've got gaucho pants on your site, that gives you a lot of credibilities.

Then there's Instagram influencer marketing. You've probably seen some of those influencers our there referencing brands or other Instagram accounts. This is when a business collaborates with that influencer and pays them to make posts using their products or services.

Influencers can be paid in products, as well. But even so, many companies have budgets specifically dedicated to influencer marketing.

It has been shown that influencer marketing has an ROI 11x higher than regular methods of marketing. And that number, right there, is the main reason that you should care about influencers.

If You Can't Beat 'Em, Join 'Em

Alright, so maybe you don't want to pay influencers to influence for you. You want to build that street cred of your own.

It won't be easy, but it's also not impossible. Get it broken down into simple steps to help you achieve your goals, and you'll be on your way to calling the shots inside your industry.

Fashion influencers weren't born overnight, so you better get started. If you're ready to take control and inspire people, this is your time.